THE NATURAL BENEFITS AND VERSATILITY OF WOOL

Every year sheep produce a new fleece; making wool a natural, renewable fibre source. Wool has inherent natural biodegradable properties in the land and ocean to benefit the planet. Make a difference by choosing wool to help safeguard the planet for future generations.

100% NATURAL

Wool grows naturally on sheep, it is a keratin protein fibre, similar to human hair and is 100% natural and not man-made.

RENEWABLE

As long as there is grass to graze on, water to drink, air and sunshine sheep will produce a new fleece every year, making wool a renewable fibre source.

BIODEGRADABLE

At the end of its useful life, wool can be returned to the soil or the marine environment where it decomposes, releasing valuable nitrogen-based nutrients into the ground/ocean.

AIR QUALITY

When used in interior textiles such as carpets and upholstery, Wool absorbs and locks away pollutants such as volatile organic carbons (VOCs) from the air more rapidly than other fibres.

WOOL IS GOOD FOR THE SKIN

Recently published research has demonstrated that wearing superfine wool next to the skin is therapeutic for eczema sufferers, challenging misconceptions that all wool is prickly and itchy.

A SAFE SOLUTION

High in water and nitrogen content, wool is naturally flame-retardant. Wool does not melt, drip or to stick to the skin causing burns, and when subject to extreme heat it produces less smoke and less noxious fumes.

 

Wool – The fibre dreams are made of – Proven to help you sleep better and longer

THE SLEEP BENEFITS OF WOOL

The Surprising Sleep Benefits of Wool. It may surprise you to learn that wool could be the solution to a better night’s sleep. Wool is a natural sleeping aid, so if you’re not sleeping well, switching to wool bedding is one way to improve your sleep quality.

WOOL REGULATES BODY TEMPERATURE

Wool works as a dynamic buffer in the micro-climate between the fibre and the skin, regulating humidity and temperature. Thanks to wool’s hygroscopic abilities, wool constantly reacts to changes in body temperature, maintaining thermophysical comfort in both cold and warm conditions.

ODOUR RESISTANT

Wool is far more efficient than other textiles at absorbing sweat and releasing it into the air, before bacteria has a chance to develop and produce unpleasant body odour. Wool absorbs sweat moisture vapour and leaves less perspiration on the skin, wool is easily refreshed by airing.

HYPOALLERGENIC

Wool is not known to cause allergies and does not promote the growth of bacteria. It can even reduce floating dust in the atmosphere as the fibre’s microscopic scales are able to trap and hold dust.

SUPERIOR COMFORT

Wool naturally reduces dust particles, provides thermal insulation and a comfortable temperature, converts sound and movement energy to heat.

ANTI-STATIC

Wool is naturally anti-static which means it also attracts less dirt, dust and lint.

NATURALLY SAFE

Wool defeats dust mites, it defends against fungal spores, is naturally safe and naturally sustainable.