Wool Impact engages leading firm for a market study on fibre’s positioning in global architecture and design industry.
Global market demand for New Zealand strong wool is headed for growth on the architecture and design stage.
In a move to significantly increase demand and value for NZ strong wool products, Wool Impact, tasked with rebuilding NZ’s strong wool industry, has engaged Gensler, the world’s leading architecture, design, and planning firm, to conduct a market study focused on wool’s positioning, relevance and opportunities for growth within the global architecture and design (A&D) industry.
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Go to the Wool Impact website to learn more about their work HERE