What’s the Difference?

Wool is biodegradable in soil or water. When wool is disposed of in soil or water, it takes a very short time to break down, whereas most synthetics and plastics are extremely slow to degrade, if at all. At the end of its useful life, wool can be returned to the soil or the marine environment where it decomposes, releasing valuable nitrogen-based nutrients into the ground/ocean. Choose the World, #ChooseWool.

The Campaign for Wool hopes that the publicity surrounding the plastic contamination of our world has an impact on consumer decisions on fibre purchase. Each and every one of us can make a small difference in the lifestyle choices we make, and one of those being to ‘Choose Wool’.

Animation: Billy Hanshaw Studio
Voice Over: Alex James, musician, writer, cheese maker and Campaign for Wool supporter.