What’s the Difference?

Wool is a fire safe solution. High in water and nitrogen content, wool is naturally flame-retardant. Wool does not melt, drip or to stick to the skin causing burns, and when subject to extreme heat it produces less smoke and less noxious fumes. Wool’s requires high levels of oxygen in order to burn and has a far higher ignition threshold compared to other fibres which prevents the spread of flames. Choose Safety, #ChooseWool.

The Campaign for Wool hopes that the publicity surrounding the plastic contamination of our world has an impact on consumer decisions on fibre purchase. Each and every one of us can make a small difference in the lifestyle choices we make, and one of those being to ‘Choose Wool’.

Animation: Billy Hanshaw Studio
Voice Over: Alex James, musician, writer, cheese maker and Campaign for Wool supporter.
Wool curtain supplied by Abraham Moon & Sons