Strong-wool sector ‘on cusp of better times’

The strong-wool industry has been described as being at an exciting new beginning.

Photo: Stephen Jaquiery 

The emergence of a global emphasis on natural products suggests the strong-wool industry is “on the cusp of better times”, industry leader John Dawson says.

Mr Dawson, a more than 40-year veteran in the industry, was appointed chief executive of New Zealand Wool Services International in 2015 and is chairman of the National Council of New Zealand Wool Interests.

The industry was at a “new exciting beginning” and he implored all involved to move forward together, he said.

The main focus had to be lifting returns to growers and — if that happened — then all sectors would benefit, he said.