News and views
Find the latest news, views, articles and opinions in the wool industry today.
Find the latest news, views, articles and opinions in the wool industry today.
April 7, 2022
In a world where micro-plastics and synthetic products are creating irreparable damage, why do we keep undervaluing wool as a natural alternative? Watch a short documentary produced with HRH The Prince of Wales for the Campaign for Wool Against a background of misleading anti wool lobbying currently orchestrated by global giants of fast fashion. The…
Read moreMarch 29, 2022
No matter what is happening in the world, babies don’t stop being born and they need nappies… and lots of them! One baby will use between 4500-6000 nappies until they’re potty trained, each will take over 500 years to break down* and with each nappy containing 1 cup of crude oil in plastic* and 300,000* nappies thrown…
Read moreMarch 16, 2022
By Maddisyn Jeffares An interactive educational opportunity for students might be the way to help New Zealand with its growing wool crisis. The Wool In Schools programme works with primary, intermediate, and secondary schools. Schools can register for The Wool Shed, filled with interactive tools to educate kids on wool qualities and processes, for up…
Read moreDecember 16, 2021
On December 31st 2021, the government appointed Strong Wool Action Group (SWAG) will officially conclude and publish the results of their two year project to create a new direction for the strong wool industry. Throughout the month of December, the CFWNZ board were invited to meetings with the SWAG board to discuss potential collaborative opportunities…
Read moreDecember 16, 2021
By Annette Scott Strategy is turning into action for Campaign for Wool New Zealand (CFWNZ), but there’s concern over losing land to grow its product. As CFWNZ’s activity garners industry support, chair Tom O’Sullivan fears for the meat and wool industry’s future if good productive land continues to be turned into pine trees. After the…
Read moreDecember 14, 2021
Join Hamish McKay & Richard Loe every weekend as we discuss the rural challenges and issues, as well as celebrate key playors in the sector across the great land of Aotearoa. In this Rural Exchange Catch Up, our very own Tom O’Sullivan was in on the chat from 50 minutes and 30 seconds in. Listen…
Read moreDecember 14, 2021
In February 2021, The Campaign for Wool NZ along with Stephen McDougall, Director Studio of Pacific Architecture and Stewart Collie, AgResearch presented a webinar to over 200 interior designers and architects to explain the uses and benefits of using wool in architecture. Watch it here
Read moreDecember 14, 2021
Change is on the horizon and the future is bright. That’s the message from The Campaign for Wool who has this week unveiled a dynamic short-term strategy that aims to help turn the tide on the struggles faced by New Zealand wool growers. Campaign for Wool Chairman Tom O’Sullivan – himself a fourth-generation sheep farmer…
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