News and views
Find the latest news, views, articles and opinions in the wool industry today.
Find the latest news, views, articles and opinions in the wool industry today.
October 10, 2022
The team from Palliser Ridge Farm in the South Wairarapa recently spent some time in the UK visiting family and friends; a trip postponed, like many things, due to Covid. Before their departure, Diversification Manager Lisa reached out to the CFW NZ team to see if there were any opportunities to meet like-minded wool lovers…
Read moreOctober 6, 2022
We have been really busy over the last few months, working on delivering key pieces of our strategy. Our latest campaign has just been launched and if you tune into the Breeze you will hear our advertisement over the next 2 months. You will also see us online, on TVNZ OnDemand, NZ Herald and on…
Read moreOctober 6, 2022
During the last week of September, brand partners were invited to participate in a free webinar hosted by Fiona Fraser, Director of Contentment PR & Communications. There was considerable interest in the session, and over the hour long live video, around 30 brand partners were introduced to the basics of positive public relations, learned how…
Read moreOctober 3, 2022
It’s not just for hunters and farmers. Wool is a natural and breathable fibre that works beautifully within a range of clothing contexts. A recent call-out for wool apparel stories on the Campaign for Wool Facebook page saw us treated to several examples of organisations who see wool as the ideal choice for corporate clothing…
Read moreOctober 3, 2022
Since its inception in 2015, Wool In Schools has seen 25,000 children visit both containers. A project that educates Kiwi school children about the wonders of wool has notched up its 25,000th student this month. “Wool in Schools” uses two converted 20-foot shipping containers as “Wool Sheds”. The containers travel the country visiting schools and…
Read moreJuly 6, 2022
Campaign for Wool NZ (CFWNZ) is finding ways to educate America about the wonders of wool fibre. The non-profit – best known for its Wool in Schools programme – is part of a global initiative highlighting wool as an eco-friendly, comfortable, fashionable and durable fibre. Click here for more
Read moreJuly 6, 2022
Several Millenials aren’t prepared to watch the demise of strong wool and are putting woollen products back in the limelight. kate Macdonald is one of them leading the way. Click here for more
Read moreJuly 6, 2022
Government is investing in strong wool through a new initiative, but consumers and retailers need to better understand the differences between synthetic and wool for the industry to grow, a wool product manufacturer says. Click here for more
Read moreJuly 6, 2022
The development of fully compostable carpet that can be mass-produced in a financially viable way would be transformational for New Zealand’s wool exports, according to local experts. Kiwi wool researchers have developed a compostable, plastic free prototype rug through a $4.9 million sustainability initiative bringing NZ’s wool export industry closer to mass production of fully…
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