News and views
Find the latest news, views, articles and opinions in the wool industry today.
Find the latest news, views, articles and opinions in the wool industry today.
January 31, 2023
At Campaign for Wool, we’re all about celebrating the wins, and sharing the incredible innovation going on in the sector. But we also know just how hard it’s been for farmers, who struggle to cover the costs of shearing while the per kilo price for wool remains low. Our General Manager – Advocacy, Tom O’Sullivan,…
Read moreDecember 23, 2022
A new strategy to get New Zealand’s strong wool back on the path to the global highs of the past has been launched by the Hawke’s Bay-led New Zealand arm of the worldwide Campaign for Wool. The strategy of charitable trust CFWNZ, tasked with advancing the education and promotion of New Zealand wool, is linked to…
Read moreDecember 2, 2022
Wool is natural, sustainable, biodegradable and versatile but NZ’s coarse wool industry is in more dire trouble than ever – a situation a new three-year strategy hopes to change. It costs your average New Zealand farmer around $3 a kilo to shear your average New Zealand coarse-wool (not merino) sheep. That same average farmer will…
Read moreNovember 3, 2022
Read this interesting Q&A with our newly appointed Chair, Ryan Cosgrove. “For almost my first 6 years of being an exporter I was the youngest person in the auction room – and to me, that’s a huge failure. We need more skills, more youth, and more diversity in our hiring.” Where did you grow up…
Read moreOctober 12, 2022
View our spring newsletter – The Clip here
Read moreOctober 10, 2022
The team from Palliser Ridge Farm in the South Wairarapa recently spent some time in the UK visiting family and friends; a trip postponed, like many things, due to Covid. Before their departure, Diversification Manager Lisa reached out to the CFW NZ team to see if there were any opportunities to meet like-minded wool lovers…
Read moreOctober 6, 2022
We have been really busy over the last few months, working on delivering key pieces of our strategy. Our latest campaign has just been launched and if you tune into the Breeze you will hear our advertisement over the next 2 months. You will also see us online, on TVNZ OnDemand, NZ Herald and on…
Read moreOctober 6, 2022
During the last week of September, brand partners were invited to participate in a free webinar hosted by Fiona Fraser, Director of Contentment PR & Communications. There was considerable interest in the session, and over the hour long live video, around 30 brand partners were introduced to the basics of positive public relations, learned how…
Read moreOctober 3, 2022
It’s not just for hunters and farmers. Wool is a natural and breathable fibre that works beautifully within a range of clothing contexts. A recent call-out for wool apparel stories on the Campaign for Wool Facebook page saw us treated to several examples of organisations who see wool as the ideal choice for corporate clothing…
Read moreOctober 3, 2022
Since its inception in 2015, Wool In Schools has seen 25,000 children visit both containers. A project that educates Kiwi school children about the wonders of wool has notched up its 25,000th student this month. “Wool in Schools” uses two converted 20-foot shipping containers as “Wool Sheds”. The containers travel the country visiting schools and…
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