News and views

Find the latest news, views, articles and opinions in the wool industry today.

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Trust steps up to defend strong wool

August 30, 2023

Small budget and local talent produce compelling ad campaign for fibre in the home. With the state of the strong-wool industry costing farmers $100 million a year, the Campaign  for Wool New Zealand Trust is on a mission with its bold new direction in education. CFWNZ has launched a new initiative to target consumers. Read…

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Philippa Wright: Why I still believe in the wool industry after 45 years

July 29, 2023

CFWNZ Trustee, Philippa Wright tells New Zealand Herald why she still believes the wool industry has more to do.  Read her Opinion Piece. The name is familiar in the world of wool, Philippa Wright is now in her 46th year of being involved in the wool industry. Starting as a shed hand in the heart…

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Watch our TV advertising – Winter 2023

July 26, 2023

Did you see our TV advertisement on Hyundai Country Calendar on Sunday 23 July? Also screening on Hyundai Country Calendar on August 27th  and September 24th –  so keep an eye out!  Live naturally, choose wool. Watch it by clicking below.  

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Seven Sharp meets Wool in Schools!

July 11, 2023

Wool from sheep has clothed humans since the stone age, but the natural fibre has been fleeced in recent times, usurped by cheaper, synthetic options. The wool industry is on a mission to educate our kids, that there’s more to sheep…than Shaun. Watch the full clip on Seven Sharp’s Facebook page HERE

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The Country – Jamie Mackay talks about Ministry of Education decision

July 7, 2023

‘Rubbing salt into the wound’ – Jamie Mackay talks to Tom about Ministry of Education’s decision to use US nylon carpets instead of NZ Wool.  Start listening at 12m 30s. Listen to the show    

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Newshub TV3: Greens back farmers over wool product snubbed by Education ministry

July 6, 2023

The wool sector has been snubbed by the Education ministry which has chosen synthetic carpet to be rolled out in 800 schools, rather than New Zealand woollen carpet. The ministry says the American-made carpet tiles are simply better – but farmers are furious a natural fibre like wool lost to a fibre derived from fossil…

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Newshub: Farmers fume as synthetic carpet from US used in schools instead of NZ wool

July 6, 2023

The Government is being accused of sending mixed messages with its climate stance after it chose to install synthetic carpets from the US in rural schools instead of New Zealand wool. A Government-funded initiative has chosen to install synthetic carpets in more than 800 small and remote schools throughout New Zealand. The program, Improving Classrooms…

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Newstalk ZB – Ministry of Education opts for US nylon over NZ wool carpet

July 6, 2023

Ministry of Education decision for schools to have American synthetic carpets instead of NZ Wool is frustrating for the industry.  Tom O’Sullivan chats with Sam Fowler at Newstalk ZB Listen to the show    

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Radio NZ – Farmers frustrated as synthetic carpet to be installed

July 6, 2023

The decision by government to fit out schools with synthetic carpets is drawing the ire of many growers.  Tom O’Sullivan chats with Radio NZ. Listen to the show    

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ODT: School floored by Govt’s carpet choice

July 5, 2023

A government-funded initiative that has chosen to install synthetic carpet in more than 600 rural schools throughout New Zealand is “totally hypocritical” and “quite defeating”, an Otago primary school principal says. Improving Classrooms for Small and Remote Schools (ICSRS) is a programme being delivered by the Ministry of Education. It includes improved classroom lighting, sound…

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