Print advertising
An overwhelmingly successful consumer campaign across New Zealand to grow awareness of wool fibre and help convert potential customers to purchase wool instead of less sustainable alternatives.
A multi-channel campaign including TV, Print, Radio, Digital, Social, and PR
Our advertising was placed in Hyundai Country Calendar, Kia Ora, Life and Leisure, Verve (+ other tactical publications), The Breeze, iHeart, digital placements and Meta from July through to October 2023 (and beyond!)
Media Strategy: ABV Marketing, Kara Biggs
PR and Copywriting: Contentment Agency, Fiona Fraser
Creative design: Ponder Design, Kylie Parish
Photographer: Richard Wood
