His Royal Highness The Prince of Wales, during his visit to New Zealand met with Campaign For Wool Trustees including wool growers and Industry representatives at an event in Auckland on Tuesday 19th November  2019, the first of a series of global celebrations leading up to the tenth anniversary of the Campaign for Wool in 2020.

“The Campaign will celebrate the occasion in 2020 with the production of a commemorative wool scarf designed by the Creative Director of Mother of Pearl, Amy Powney, the London based designer renowned for her commitment to sustainable fashion” said Peter Ackroyd, Chief Operating Officer of the Campaign.

The scarf will be woven in Scotland in a blend of wools from the four Commonwealth Countries that support the Campaign for Wool, New Zealand, South Africa, Australia and the UK.

“Since the idea to launch the Campaign for Wool was first discussed at a meeting with The Prince of Wales at Clarence House in London in February of 2009, New Zealand has played a leading role in the strategic management of the Campaign” said Tom O’Sullivan, Chair, Campaign for Wool NZ Trust and Central Hawkes Bay wool grower.

“The Prince of Wales, on his last visit to New Zealand, praised the local wool industry’s commitment to educating the country’s young people in schools and colleges across the nation, about the sustainability credentials of the wools produced here. This programme continues to gain momentum”, added Tom O’Sullivan.

More than one thousand global brands and companies have supported the Campaign during the last ten years in all the key markets for wool, and many thousands of consumers have taken part in Wool Week events and activities around the world.

“Prince Charles’ commitment to sustainability, and his passion for all to embrace the concept of a circular economy fits perfectly with the environmental credentials of wool, particularly at a time when ever increasing numbers of concerned consumers are seeking solutions for a more ecologically focused lifestyle” added Peter Ackroyd.