Wool Impact and Campaign for Wool NZ have been working together to create an enduring structure for New Zealand strong wool growers.
We believe a united industry with a clear strategy for success will help our industry thrive again.
Wool Impact and Campaign for Wool NZ will merge under one umbrella to solve strong wool’s greatest problems, together.
KEY PROBLEMS THE MODEL WILL SOLVE
The Leadership Problem: A collective cry for ‘leadership’. No accountable organisation.
The Marketing Model Problem: Not having value conversations – still having price conversations
The Sales Model Problem: Sales method not diverse. No choice that empowers growers to sell wool at highest price
The Funding Problem: No collective pot – creates inefficiencies
The Political Problem: No industry org for Government to lean on for information. No clear option to fund or support
The Wool Industry Decline problem: The increase in shedding sheep & wool turning into a byproduct. Significant risk to entire supply chain.
Each segment has a specific intent, all are connected and flow together:
CERTIFICATION: independently certified traceability of NZ Wool
R&D: Advancement of research and expansion of NPD capability
COMMUNICATIONS: Deliver a compelling NZ strong wool story
MARKET ENABLEMENT: Advance and nurture global markets
EDUCATION & TRAINING: Teach more people about wool and handling
ADVOCACY & SERVICES: Enabling and empowering informed decision making
FUNDING: Multiple sustainable funding channels with fair collection methods
ORGANISATION: A unified industry organisation.
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Email the steering group with your thoughts at [email protected]
We look forward to hearing from you.
Campaign for Wool NZ (Chair)
Wool Impact (Chair)
Campaign for Wool NZ (GM)
Wool Impact (Sector Executive)