Press Release

New video released – MICRO-PLASTICS

2018-11-28T13:05:47+13:00November 28th, 2018|Press Release|

It may seem like a drop in the ocean but opting for wool products can have a positive impact on the planet

Whilst it has been known for decades that wool biodegrades in soil, adding nutrients back to the earth, more recent studies have shown that wool also biodegrades in the ocean and water, and so does not impact the planet […]

Wool education takes out-of-box approach

2018-06-28T11:32:50+13:00June 28th, 2018|Press Release|

This article was posted on June 26 2018

A wool promotion using modified shipping containers in schools is in hot demand.

The Wool Shed inspires students to be creative and curious about new uses for an abundant, natural and locally produced fibre.

Project manager Vicki Linstrom said kids are keen to learn about a biodegradable, sustainable product and are well aware there […]

Campaign for Wool and Hubbub launch #WhatsInMyWash campaign

2018-06-26T14:28:53+13:00June 26th, 2018|Press Release|

Campaign for Wool has teamed up with environmental charity Hubbub to launch a new awareness campaign to help consumers reduce the impact of washing their garments, as well as call on the industry to take action to tackle the microfibre problem.

The #WhatsInMyWash campaign comes as Hubbub released new research that 44 percent of the public are completely unaware that microfibres […]

Woolly education at Riverton – Advocate South

2018-05-10T10:35:42+13:00May 10th, 2018|Press Release|

Aparima College was the first school in the South Island to experience a new type of ‘wool shed,’ built to encourage the next generation to explore the unique qualities of wool, rather than taking it off the sheep’s back.

Initiated by the Campaign for Wool’s Wool in Schools project, and sponsored by PGG Wrightson, the wool shed comprises a shipping container […]

‘Wool shed’ about inspiring – Rural News ODT

2018-05-10T10:24:59+13:00May 9th, 2018|Press Release|

Teenagers will be encouraged to come up with ways to use wool creatively in a bid to have them take up the torch as ”Generation Wool”.

Campaign for Wool board member and former chairman Craig Smith officially opened the South Island’s new ”wool shed” in Riverton recently, but it is no normal wool shed.

Accompanied by Wool in Schools project manager Vicki […]

A wealth of opportunities for NZ wool in the States

2017-10-17T11:44:13+13:00October 13th, 2017|Press Release|

Tell a New Zealand farmer they could treble the value of their strong wool clip and they’d probably say “you’re dreaming”, but a man who’s worked in the New Zealand wool industry for most of his career says that’s absolutely possible.

For thirty years Stephen Fookes headed the New Zealand Wool Testing Authority.

In that time he’d seen wool used for interior […]

Wool Sheep Welfare

2017-10-03T13:51:55+13:00October 3rd, 2017|Press Release|

On Sunday, September 24th the British daily, the Guardian published an article: ‘Forget fur – is it time to stop wearing wool?’ by Paula Cocozza.

This was the CFW response:

‘The piece in the Guardian was a rehash of some rather odd, old news. Cruelty to animals in the wool growing countries of the world is a very serious crime and were […]

Strong Wool – a Hero Fibre for the Built Environment

2017-05-31T11:10:51+13:00October 20th, 2016|Press Release|

Celebrated at the venice architecture biennale

Strong wool has been celebrated as a hero fibre for the built and interior environment at the 2016 Architecture Biennale, Venice.

“Wool’s use in the built environment is a significant focus for The Campaign for Wool, says Mr Craig Smith, Chair, Campaign for Wool New Zealand Trust.

“Honing our efforts on raising awareness of wool’s attributes amongst […]

The Campaign For Wool Declaration

2017-05-31T11:43:19+13:00September 19th, 2016|Press Release|

….To continue to commit time, efforts and talents to promote, educate and enforce wool’s natural attributes…

The Campaign for Wool New Zealand Trust (CFWNZT) joined forces with it’s global partners AWI, BWMB and Cape Wools South Africa at the recent Dumfries House Wool Conference, UK, to declare their commitment to drive this ‘goodwill’ campaign to greater heights, building on the momentum […]

Weekend in a Woolshed

2017-05-31T12:05:13+13:00February 26th, 2016|Press Release|

Weekend in a woolshed challenges up-and-coming architects and designers to innovate strong wool solutions.

Wool’s many qualities are perfect for home, office and as a structural solution and The Campaign for Wool (CFW), with the generous support of Primary Wool Co-operative Ltd, is about to immerse nine of New Zealand’s up-and-coming architecture, interior, spatial, […]