News Release

Call goes out for ‘wool renaissance’ – NZ Herald

2019-12-11T19:56:00+13:00December 9th, 2019|News Release|

Photo: Sally Rae, ODT 

“It’s time for a wool renaissance”.

So says Stephen McDougall, of Studio Pacific Architecture, who has been an ambassador for the Campaign for Wool New Zealand Trust since 2011.

Wool needed to get “back on the table — or the floor” and be part of the solution of the future as […]

Strong-wool sector ‘on cusp of better times’ – ODT

2019-12-11T19:56:57+13:00December 9th, 2019|News Release|

The strong-wool industry has been described as being at an exciting new beginning.

Photo: Stephen Jaquiery 

The emergence of a global emphasis on natural products suggests the strong-wool industry is “on the cusp of better times”, industry leader John Dawson says.

Mr Dawson, a more than 40-year veteran in the industry, was appointed chief executive […]

TVNZ Breakfast Reporter Imogen Wells visits a school in the capital

2019-11-14T11:38:00+13:00November 14th, 2019|News Release, Press Release|

Wool in Schools! A programme that teaches school kids about the importance of wool.

Our Welly Breakfast Reporter Imogen Wells visits a school in the capital to see what the kids have learned so far.

Wool – Nature’s performance fibre – Proven to help your skin, air quality and safety

2019-11-01T09:44:09+13:00November 1st, 2019|News Release|


Every year sheep produce a new fleece; making wool a natural, renewable fibre source. Wool has inherent natural biodegradable properties in the land and ocean to benefit the planet. Make a difference by choosing wool to help safeguard the planet for future generations.


Wool grows naturally on sheep, it is a keratin protein fibre, […]

His Royal Highness The Prince of Wales Experiences Wool’s Well-Being Properties

2019-11-01T09:38:49+13:00October 23rd, 2019|News Release|

His Royal Highness The Prince of Wales visited the British Embassy in Japan today (23rd October) to celebrate the UK House in Japan campaign that is running a series of events and activities to showcase UK excellence in business, innovation, culture, arts and education in order to build closer relationships between the UK and Japan. This included a display from the Campaign for […]

‘Make a Difference – Choose Wool’ this Wool Week

2019-10-10T12:42:17+13:00October 10th, 2019|News Release|

The Campaign for Wool’s annual Wool Week will kick off with an extended programme of events and interactive consumer moments from the 7th – 20th October. The event aims to champion and educate consumers about the benefits of wool, whilst showcasing innovative and contemporary wool products from this year’s brand partners across fashion and interiors. It is also continuing to […]

Interactive pop-up event in Cornwall: Wool Beach Lodge.

2019-07-06T18:22:16+12:00July 6th, 2019|News Release|

Interactive pop-up event in Cornwall: Wool Beach Lodge.

By Wonderland Magazine. 

Ah, sweet, sweet sunshine. Now the weather’s decided to cheer up a little bit, it’s only natural that you might opt to head to the seaside for some beach time.

And now, you have a choice to have fun and do good, as the Campaign for Wool […]

Campaign in support of natural fibres

2019-05-13T17:44:01+12:00May 11th, 2019|News Release|

By Sally Rae. Otago Daily Times.

Wool advocate Craig Smith is on a mission to reduce the amount of microplastics getting into waterways while educating consumers about the environmental impact of synthetic clothing.

Mr Smith, general manager for Devold Wool Direct met Agriculture Minister Damien O’Connor this week.

He presented a petition which was launched in Italy by Giovanni Schneider, chief executive […]

Vote for your favourite sheep photo

2019-04-04T10:32:23+13:00April 4th, 2019|News Release|

CFW have gathered 100 sheep images from our supporters, wool lovers and photographers around the world, you can see the image origin if you click on each photo. Aligned to  wool’s wide versatility as a fibre we have showcased a range of stunning, cute and historic images…. And we would like you to vote for your favourite image. After […]

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