It has been a busy six months for The Campaign for Wool NZ while we developed a strategy to be implemented over the next 12 to 18 months.  We are delighted to share this strategy with you and invite you to join us on the journey as we endeavour to bring wool back to the strong economic pillar it once was in New Zealand.

There’s no silver bullet, but we believe that implementing this strategy will deliver immediate traction to grow consumer demand for wool – first in New Zealand, then globally.   It will also set us up for the transformational industry growth we envision over the next decade.