Campaign for Wool has teamed up with environmental charity Hubbub to launch a new awareness campaign to help consumers reduce the impact of washing their garments, as well as call on the industry to take action to tackle the microfibre problem.

The #WhatsInMyWash campaign comes as Hubbub released new research that 44 percent of the public are completely unaware that microfibres are released into our waterways when we wash our clothes, which often ends up in our food.

The survey of more than 2,000 people across the UK also revealed that 44 percent of Brits also didn’t realise that synthetic fibres such as polyester, acrylic or nylon are actually plastic, and the two organisations are hoping that this new campaign will highlight the environmental and health impacts of synthetic clothing.

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