What’s the Difference?
Highlighting the Campaign for Wool’s core messaging of wool being Natural, Biodegradable and Renewable, this film is a call to action for consumers to make a difference with their fibre choice and to Choose Wisely and #Check It’s Wool.
With the emphasis on #SlowingFashion and to combat the current throw-away culture, research shows that the average life […]
What’s the Difference?
Wool is a fire safe solution. High in water and nitrogen content, wool is naturally flame-retardant. Wool does not melt, drip or to stick to the skin causing burns, and when subject to extreme heat it produces less smoke and less noxious fumes. Wool’s requires high levels of oxygen in order to burn and has a […]
What’s the Difference?
Wool is biodegradable in soil or water. When wool is disposed of in soil or water, it takes a very short time to break down, whereas most synthetics and plastics are extremely slow to degrade, if at all. At the end of its useful life, wool can be returned to the soil or the marine environment […]
What’s the Difference?
Carpet cleaning safety. Wool carpets have a natural resistance to spills and stains and can be cleaned easily with a natural water solution of mild detergent. Unlike polypropylene carpets which are cleaned with bleach, leaving toxic residues. Choose Safety, #ChooseWool.
The Campaign for Wool hopes that the publicity surrounding the plastic contamination of our world has an […]
What’s the Difference?
Wool has inherent natural properties that benefit the planet in so many ways. The planet is choking from waste plastic and man-made fibres that are being discarded in its oceans and the land every single day. In terms of consumer fibre choice there is still a disconnect as to what contributes to being man-made, synthetic or […]
CFW have gathered 100 sheep images from our supporters, wool lovers and photographers around the world, you can see the image origin if you click on each photo. Aligned to wool’s wide versatility as a fibre we have showcased a range of stunning, cute and historic images…. And we would like you to vote for your favourite image. After […]
28 Mar, 2019 11:50pm. Hawkes Bay Today. By: Blair Voorend
The annual Hawke’s Bay Primary Sector Awards were filled with emotion as the late Renata Apatu’s life’s work was honoured.
Apatu, who died after a commercial helicopter crash at Ngamatea Station in June last year, was named as the Hastings District Council Hawke’s Bay Primary Sector Industry […]
By Ken Muir
Menzies College, in Wyndham, is the latest school to host The Wool Shed, a container of exhibits and information about wool
cand the importance of the fibre to the New Zealand economy.
”It’s important that we educate the new generation of schoolchildren about wool and the benefits it offers,” Menzies College teacher Sally Robertson said.
”After all, these children are […]
‘Woven in Time’ follows the history of Australian Merino wool production in Yorkshire. Written and presented by R. Peter Ackroyd.
Wool production in the UK survived war, revolution, and social upheaval, and was almost lost to the introduction and escalation of man-made fibres. Thankfully now it’s making a comeback. This short educational film looks back to the 19th Century where empires and […]
