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So far brandtashley has created 42 blog entries.

TVNZ Breakfast Reporter Imogen Wells visits a school in the capital

2019-11-14T11:38:00+13:00November 14th, 2019|News Release, Press Release|

Wool in Schools! A programme that teaches school kids about the importance of wool.

Our Welly Breakfast Reporter Imogen Wells visits a school in the capital to see what the kids have learned so far.

Wool – Nature’s performance fibre – Proven to help your skin, air quality and safety

2019-11-01T09:44:09+13:00November 1st, 2019|News Release|


Every year sheep produce a new fleece; making wool a natural, renewable fibre source. Wool has inherent natural biodegradable properties in the land and ocean to benefit the planet. Make a difference by choosing wool to help safeguard the planet for future generations.


Wool grows naturally on sheep, it is a keratin protein fibre, […]

His Royal Highness The Prince of Wales Experiences Wool’s Well-Being Properties

2019-11-01T09:38:49+13:00October 23rd, 2019|News Release|

His Royal Highness The Prince of Wales visited the British Embassy in Japan today (23rd October) to celebrate the UK House in Japan campaign that is running a series of events and activities to showcase UK excellence in business, innovation, culture, arts and education in order to build closer relationships between the UK and Japan. This included a display from the Campaign for […]

‘Make a Difference – Choose Wool’ this Wool Week

2019-10-10T12:42:17+13:00October 10th, 2019|News Release|

The Campaign for Wool’s annual Wool Week will kick off with an extended programme of events and interactive consumer moments from the 7th – 20th October. The event aims to champion and educate consumers about the benefits of wool, whilst showcasing innovative and contemporary wool products from this year’s brand partners across fashion and interiors. It is also continuing to […]

Interactive pop-up event in Cornwall: Wool Beach Lodge.

2019-07-06T18:22:16+12:00July 6th, 2019|News Release|

Interactive pop-up event in Cornwall: Wool Beach Lodge.

By Wonderland Magazine. 

Ah, sweet, sweet sunshine. Now the weather’s decided to cheer up a little bit, it’s only natural that you might opt to head to the seaside for some beach time.

And now, you have a choice to have fun and do good, as the Campaign for Wool […]

Queen’s Birthday Honours for Philippa Wright

2019-06-04T15:26:51+12:00June 4th, 2019|Press Release|

NZ Herald, Tuesday, 04 June 2019

Philippa Wright has been made a member of the New Zealand Order of Merit for services to the wool industry and sustainability.

She has actively promoted and campaigned for the use of wool as a sustainable resource for more than 40 years, making significant contributions to the wool industry.

She is the […]

Campaign in support of natural fibres

2019-05-13T17:44:01+12:00May 11th, 2019|News Release|

By Sally Rae. Otago Daily Times.

Wool advocate Craig Smith is on a mission to reduce the amount of microplastics getting into waterways while educating consumers about the environmental impact of synthetic clothing.

Mr Smith, general manager for Devold Wool Direct met Agriculture Minister Damien O’Connor this week.

He presented a petition which was launched in Italy by Giovanni Schneider, chief executive […]

Choose Wisely – Check it’s Wool

2019-04-24T14:22:44+12:00April 24th, 2019|CFW Videos|

What’s the Difference?

Highlighting the Campaign for Wool’s core messaging of wool being Natural, Biodegradable and Renewable, this film is a call to action for consumers to make a difference with their fibre choice and to Choose Wisely and #Check It’s Wool.

With the emphasis on #SlowingFashion and to combat the current throw-away culture, research shows that the average life […]

Two Curtains – What’s the Difference?

2019-04-24T14:19:09+12:00April 24th, 2019|CFW Videos|

What’s the Difference?

Wool is a fire safe solution. High in water and nitrogen content, wool is naturally flame-retardant. Wool does not melt, drip or to stick to the skin causing burns, and when subject to extreme heat it produces less smoke and less noxious fumes. Wool’s requires high levels of oxygen in order to burn and has a […]

Two Jumpers – What’s the Difference?

2019-04-24T14:28:31+12:00April 24th, 2019|CFW Videos|

What’s the Difference?

Wool is biodegradable in soil or water. When wool is disposed of in soil or water, it takes a very short time to break down, whereas most synthetics and plastics are extremely slow to degrade, if at all. At the end of its useful life, wool can be returned to the soil or the marine environment […]

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