1. Wool is natural and renewable
It is grown not made; every year sheep grow a new fleece. Wool products also use less energy than man-made fibres during manufacture.
2. Wool is sunsafe
It has naturally high UV protection.
3. Wool is flame-retardant
Wool fibre has a higher ignition threshold than many other fibres and is flame retardant up to 600ºC. It also produces less toxic fumes in a fire.
4. Wool is biodegradable
When disposed of, natural wool fibre takes only a few years to decompose, and with a high nitrogen content, wool can even act as a fertilizer.
5. Wool is breathable
It’s natural structure allows it to absorb and release water vapour into the atmosphere, keeping you warm in winter and cool in summer.
6. Wool is non-allergenic
It is not known to cause allergy and does not promote the growth of bacteria. With microscopic scales, wool fibres can trap dust in the top layers until vacuumed away.
7. Wool is durable and elastic
Wool fibre can be bent 20,000 times without breaking and still have the power to recover and return to its natural shape. Quality wool garments look good for longer.
8. Wool is easy care
Modern wool can be machine-washed; retaining a small amount of natural oil, wool fibre resists dirt and grease.
9. Wool is multi-climatic
Wool acclimatizes to its surroundings.
10. Wool is naturally insulating
It can insulate the home providing and retaining warmth, and reducing energy costs.