Battle for wool: Why actor Sam Neill is backing the natural fibre over synthetics

February 27, 2025

Wool is in the fight of its life, up against an avalanche of plastic in the form of clothing, bedding, home insulation and carpet. Jane Phare talks to Kiwis, including Kiwi actor Sir Sam Neill and fashion designer Liz Mitchell, about why they’re in wool’s corner.

They’re a zealous lot, the wool brigade. They’re determined to win over generations raised on polyester, acrylic and nylon; determined to point out to those eco-conscious youngsters wearing a garment made from recycled plastic that it’s still plastic.

“Nasty stuff,” says beloved actor Sir Sam Neill of “fast fashion”. He goes further in his social media reels, calling it “plastic and polyester crap”, and telling his million followers on Instagram and TikTok to get real, buy wool.

In one of his unscripted and, at times, meandering reels Neill wears his favourite red wool jacket, a 75-year-old vintage number he describes as “really cosy“ on a chilly day.

Read the full article HERE

Subscribe to hear our latest news