From the world’s finest pastures comes an extraordinary super fibre – New Zealand wool. Wool is the fibre for the future with significant benefits for your health, home and environment.
Discover woolThere’s no other fibre like it in the world. While wool is soft, warm, strong, and technically versatile, it’s also naturally beautiful. The benefits of wool extend from durable homewares to high-performance activewear to luxurious accessories and more.
Designed by nature and nurtured with care, New Zealand wool is the world’s most premium fibre.
Learn about wool fibreYour conscious commitment to purchase wool will benefit your home, your loved ones, and the planet. Opting for wool in your world is a natural choice.
Find wool productsIn November 2022, the Campaign for Wool New Zealand released an ambitious strategy to implement across three years until 2025.
The strategy outlines how the CFWNZ will narrow its focus to three primary strategic pillars: education, promotion and advocacy. This will ensure that New Zealand wool – in particular, strong wool – is better understood both here and abroad as a fully sustainable, natural, high performance super fibre.
Read all about our plans to take New Zealand wool to the world.
Download the CFWNZ strategyThe natural world is being threatened by microplastics. Man made textiles shed particles every time they’re cleaned. Wool fibres biodegrade naturally in just a matter of months producing no harmful particles.
It may seem like a drop in the ocean, but opting for wool products can have a positive affect on the planet.
Watch our short video about choosing wool.
“In wool, we have the opportunity to support nature herself. To give back a little of what she gives us.
So, choosing a fibre which comes directly from the New Zealand countryside is ultimately going to keep us all healthier, happier and safer.”
The former Prince of Wales, The Campaign for Wool Patron
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