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So far brandtashley has created 16 blog entries.

A wealth of opportunities for NZ wool in the States

2017-10-17T11:44:13+00:00 October 13th, 2017|Press Release|

Tell a New Zealand farmer they could treble the value of their strong wool clip and they’d probably say “you’re dreaming”, but a man who’s worked in the New Zealand wool industry for most of his career says that’s absolutely possible.

For thirty years Stephen Fookes headed the New Zealand Wool Testing Authority.

In that time he’d seen wool used for interior […]

Wool Sheep Welfare

2017-10-03T13:51:55+00:00 October 3rd, 2017|Press Release|

On Sunday, September 24th the British daily, the Guardian published an article: ‘Forget fur – is it time to stop wearing wool?’ by Paula Cocozza.

This was the CFW response:

‘The piece in the Guardian was a rehash of some rather odd, old news. Cruelty to animals in the wool growing countries of the world is a very serious crime and were […]

Wool Week 2017 – UK

2017-09-19T20:50:09+00:00 September 19th, 2017|News Release|

August 2017 – This October, The Campaign for Wool’s annual Wool Week will mark its eighth year with an extended programme of events, exhibitions and interactive consumer moments with an exciting line-up of activities and initiatives designed to educate, inspire and promote the benefits of wool. This will run across sixteen days from the 7th – 22nd October.

Wool bedding vs synthetic bedding in a fire test

2017-07-11T10:13:01+00:00 July 11th, 2017|News Release|

The Wool Room lent it’s products to this fire test undertaken on the TV show “Kill it, Cut it, Use it”. They wanted to show how sheep’s wool was very flame retardant naturally. No chemicals or treatments have been applied to any of these products to make them flame retardant. It is amazing that in the UK there is no […]

Stuff Article: Winston Peters wants government departments to have wool carpets

2017-09-19T20:54:35+00:00 July 1st, 2017|News Release|

NZ First are calling for wool carpets to be put back on the floors of government departments and state houses.

Party leader Winston Peters believes the move would revitalise New Zealand’s declining wool industry and make for better building.

It’s a clear bid for the rural vote, which NZ First have been chasing ever since Peters’ win in Northland in 2015. VIEW […]

Stuff Article: Shed serves up lessons on value of wool

2017-06-27T12:38:01+00:00 June 26th, 2017|News Release|

No matter who is crowned champion at Wimbledon, New Zealand wool is a star performer on centre court every year.

Good crimp characteristics give wool more bounce than synthetic alternatives, making it the obvious choice to cover the 54,000 tennis balls used at the sport’s glamour event.

To cover that many balls, nine tonnes of New Zealand wool is shipped to Gloucestershire […]

USA Target for New Wool Marketing Developments

2017-05-31T11:47:42+00:00 April 5th, 2017|News Release|

The New Zealand sector of The Campaign for Wool is now actively involved in developing product and marketing strategies for the USA according to its chairman Renata Apatu.

He says the marketing systems have changed significantly in the past 10 years in the USA and the NZ wool industry needs to change its approach to getting existing and new wool products […]

Strong Wool – a Hero Fibre for the Built Environment

2017-05-31T11:10:51+00:00 October 20th, 2016|Press Release|

Celebrated at the venice architecture biennale

Strong wool has been celebrated as a hero fibre for the built and interior environment at the 2016 Architecture Biennale, Venice.

“Wool’s use in the built environment is a significant focus for The Campaign for Wool, says Mr Craig Smith, Chair, Campaign for Wool New Zealand Trust.

“Honing our efforts on raising awareness of wool’s attributes amongst […]

The Campaign For Wool Declaration

2017-05-31T11:43:19+00:00 September 19th, 2016|Press Release|

….To continue to commit time, efforts and talents to promote, educate and enforce wool’s natural attributes…

The Campaign for Wool New Zealand Trust (CFWNZT) joined forces with it’s global partners AWI, BWMB and Cape Wools South Africa at the recent Dumfries House Wool Conference, UK, to declare their commitment to drive this ‘goodwill’ campaign to greater heights, building on the momentum […]

Weekend in a Woolshed

2017-05-31T12:05:13+00:00 February 26th, 2016|Press Release|

Weekend in a woolshed challenges up-and-coming architects and designers to innovate strong wool solutions.

Wool’s many qualities are perfect for home, office and as a structural solution and The Campaign for Wool (CFW), with the generous support of Primary Wool Co-operative Ltd, is about to immerse nine of New Zealand’s up-and-coming architecture, interior, spatial, […]

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